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My name is Jeffrey Sloe. I'm an Internet Marketing Advisor, SEO expert, and webmaster. My main goal is to help individuals learn the proper techniques to market on the Internet.

Yale University Investing in 400 Million Cryptocurrency Fund

Yale University Investing in $400 Million Cryptocurrency Fund

More Institutional Money Could Be on the Horizon

Cryptocurrency, Investing–Yale, one of the most prestigious Ivy League universities in the United States, is reportedly apart of the investment group that is helping to raise $400 million for a massive new cryptocurrency fund.

According to a report by Bloomberg published on Friday with information supplied from an anonymous source familiar with the situation, the university is trying its hand in cryptocurrency via the fund ‘Paradigm,’ which is reported to be helmed by Coinbase co-founder Fred Ehrsam, Charles Noyes of Pantera capital, and former Sequoia Capital partner Matt Huang. The Wall Street Journal had previously reported on the departure of Huang from Sequoia, making the move in order to join with Ehrsam in the creation of the new fund.

While this has been the first reported time that Yale has invested into cryptocurrencies on such a massive scale, the school has had its influence felt in a number of different industries, from Puerto Rican bonds to timber in New Hampshire, as reported by Bloomberg. Among the more interesting details listed in the report is the finding that Yale’s $30 billion endowment–the second largest among U.S. educational institutions–has earmarked a whopping 60 percent of its investment capital in 2019 for “alternative investments” which includes, among other things, “venture capital, hedge funds and leverage buyouts.” Added to the list now appears to be cryptocurrency, with a potential for other blockchain enterprises and even promising initial coin offerings (ICOs).

For now, the fund being led by Ehrsam is planning to invest in early stage cryptocurrency-based projects, novel blockchain designs and digital asset exchanges. Given the timing of the report, which comes just days after Coinbase was valuated at a colossal $8 billion–which would make the company one of the most valuable U.S. startups–the landscape of cryptocurrency exchanges appears to be immensely profitable and largely untapped. Earlier in the year, BitMEX co-founder Ben Delo became the youngest self-made billionaire in the history of the United Kingdom. Changpeng Zhao, the active CEO of cryptocurrency exchange Binance, announced that his company was on pace to eclipse $1 billion in profits by the end of 2018, despite it being an abysmal year for the valuation of the crypto markets.

Bloomberg points out that Yale’s $30 billion endowment, managed by David Swensen, is one of the few institutional investors to move into cryptocurrency this year, as the entire market finds itself in a bear cycle that has seen value plummet from the last all time high. Despite the opportunity and overnight fortunes that have characterized much of the last several years for cryptocurrency, institutional investors, on a whole, have been reluctant to put capital in to the markets to the degree that most current investors are anticipating.

The common refrain of “institutional money” is coming will not only signal legitimate interest in both the market and technology of cryptocurrency, but provide a much needed boost to alleviate the ongoing price bleed. Previous analysts, including the Bloomberg article on Yale, have cited a lack of regulation and the potential for widespread market manipulation as the primary deterrent for investing in cryptocurrency. However, with an investor as large and prestigious as Yale, commanding $30 billion in endowment, crypto-based funds might garner more interest even in the absence of a Bitcoin exchange traded fund being approved by the SEC.

Article written by Michael Laverne

Article originally posted on Ethereumworldnews.com

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Why You’re Always Saying: I’ll Get to It Tomorrow

Why You’re Always Saying: I’ll Get to It Tomorrow

Posted 8/29/2018 by UHBlog

Chronic procrastination may be behind your muscle fatigue. Don't put off asking us how to get your tasks and health back on track.

The legal brief must be filed at week's end, but you decide to hit the links today. A few days later, you pledge to work from home while tending to a sick child, but watch a Seinfeld TV marathon instead. Upon returning to the office, you spend hours scrolling through emails when the realization strikes: The brief is due tomorrow.

Everybody procrastinates to some extent, says clinical psychologist Jennifer Levin, PhD, but some people have more of a chronic problem with it.

Consider these facts: A DePaul University researcher found that 20 percent of people are chronic procrastinators, while a study at Bishop's University in Quebec discovered a correlation between chronic procrastination and high blood pressure and cardiovascular disease.

Other evidence shows that delaying duties can also lead to ; 

  • Stress and anxiety
  • Fatigue
  • Poor sleep
  • Muscle tension
  • Headaches
  • Emotional issues
  • Absenteeism from work

Why it happens

Dr. Levin says reasons for procrastinating are unique to each individual, but may include:

  • Boredom with a task
  • Anxiety about the ability to complete a task
  • Desire to do other things that bring instant gratification, such as checking social media
  • More serious emotional concerns, such as depression

“It's essentially avoidance,” she says. “Although it feels good in the very short term, your anxiety goes up and gets much bigger as the deadline gets closer. The task hasn't changed, but you have less time to do it and it causes stress.”

Procrastination has impact

There are consequences to putting off thing, Dr. Levin says. This can include coworkers having to do the work for you or getting upset with you because you're not meeting deadlines, Dr. Levin says.

This, in turn, can lead to employees developing physical issues, missing work and worrying about the security of their job. Their employers may see increasing insurance claims and premiums and lower productivity.

Some people who procrastinate at work may also put off taking care of their health. They may not eat a balanced diet, exercise or get necessary medical screenings.

There is no one-size-fits-all approach to combat procrastination, but some that Dr. Levin recommends are:

  • Divide projects into small tasks and set a deadline for each phase.
  • Follow the Premack Principle: No prize before completing a hard task. If you enjoy checking emails, but detest assembling the PowerPoint presentation for tomorrow's meeting, don't allow yourself to look at your inbox until you complete a set number of sections of the presentation. If you're a manager, consider granting your team a half-day vacation if they finish a project early and proficiently.
  • Dig in immediately. If you procrastinate because you fear not being up to the task, getting started might boost your confidence. If you run into problems, you'll still have time to seek help.
  • Download a smartphone app to help you stay on track such as the Pacifica app, which can help with goal-setting and stress reduction.

If these strategies don't work, talk to your doctor because an anxiety disorder or depression may be the culprit, she says.

Jennifer Levin, PhD is a clinical psychologist at University Hospitals Cleveland Medical Center and UH Psychiatry in Beachwood and associate professor of Psychiatry at Case Western Reserve University School of Medicine. You can request an appointment with Dr. Levin or any other doctor online; use link below.

Article courtesy of the University Hospital's Blog

Link to Jennifer Levin, PhD

Posted by: Jeffrey Sloe

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From Crimefighter to ‘Crypto’: Meet the Woman in Charge of Venture Capital’s Biggest Gamble

From Crimefighter to 'Crypto': Meet the Woman in Charge of Venture Capital’s Biggest Gamble

Kathryn Haun was the Justice Department's go-to prosecutor for Bitcoin-related felonies. Now she's one of cryptocurrency's most important investors. Here's why her career change is a watershed moment.

Debate

“Let’s settle this!” an announcer rumbles over loudspeakers.

The “this” in question is one of the more important business disputes of the moment: Are alternative currencies like Bitcoin the future of financial services or a 21st-century Ponzi scheme? To get resolution, a Mexican data center company called KIO Networks is hosting a debate in a smoke-filled arena in the graffiti-coated Hipódromo Condesa neighborhood of Mexico City. The atmosphere screams lucha libre, the stylized form of Mexican wrestling that features acrobatic moves and dramatic masks.

On this late-September evening, the main event features two intellectual heavyweights from the United States, both highly credentialed, neither wearing disguises. In one corner is Paul Krugman, the New York Times columnist and Nobel laureate in economics. In the other is Kathryn Haun, an accomplished federal prosecutor recently turned venture capitalist.

Krugman’s position is predictable. He sees the rise of cryptocurrency networks—decentralized digital services that run on computerized money like Bitcoin—as an unnecessary throwback to a distant era, when precious metals made up the money supply. “I don’t believe we’re at the dawn of a new age,” he says. He delivers a smackdown on an investment craze that the likes of Jamie Dimon and Warren Buffett have repeatedly pooh-poohed: “I think 15 years from now, it will look a lot like Pets.com.”

Haun sees things differently. To her, virtual currencies and the technologies that underpin them are society’s saviors: a last great hope at reclaiming power gobbled up by greedy banks and Internet monopolists. “Facebook, Amazon, Netflix, Google, they control all the rules,” she says. “They have all the users. They have all the power.” The new technology, Haun argues, allows eager, entrepreneurial developers to compete. She throws her weight behind the democratizing dream of the new technology’s acolytes.

Photo by Christie Hemm Klok for Fortune

Cryptocurrency is “in the dial-up days,” says Haun, “and the critics are confusing the current state of innovation with the end state of innovation.”

Haun largely wins over the crowd, a collection of the megalopolis’s tech elite. And they like her visuals too. At the outset of her talk, five giant screens project the mug shots of corrupt U.S. law-enforcement officials she convicted in her previous career. But the audience isn’t enamored of Haun merely because she once was the sheriff in the Wild West of “crypto.” She excites them because now she’s joined their side. As one of the newest partners of the estimable Silicon Valley venture capital firm Andreessen Horowitz, Haun’s job is to find the next big thing in cryptocurrencies—and to help their founders succeed while staying on the right side of the law.

Haun is making her career shift at a precarious time. Cryptocurrency markets have been in free fall all year. A global speculative mania for virtual coins that sent valuations above $800 billion in January has dwindled to $200 billion. Bitcoin has lost two-thirds of its value, and Ethereum, the second-biggest cryptocurrency, is down 90%.

Haun and her new partners are undaunted. Investment crazes often spawn bubbles. But what’s left after they pop, if the true believers are right, are new industries. Firm cofounder Marc Andreessen, after all, parlayed his work developing the first commercial browser into Netscape, the flawed startup that helped beget the World Wide Web—and many billions of dollars in investment returns for the Internet industry. Haun also is unfazed by her lack of professional investing experience. “For entrepreneurs to want to work with you, they need to think you have some strategic vision, some hustle, and an ability to get the job done,” she says. These are the same skills, she posits, that a prosecutor needs to persuade FBI agents and others to work with them.

Bridging worlds, then, is one of Haun’s chief attributes. “She has this rare blend of having been in government and having a business-centric mind,” says David Marcus, a senior Facebook executive who sat on a corporate board with Haun. Adds Anthony Kennedy, the newly retired associate justice of the U.S. Supreme Court, for whom Haun clerked: “I’m quite reassured that someone with her talents and background would go into this new area.” Her involvement “is a tremendously important link between the law and the cyber age. And she recognizes that.”

A version of this article appears in the Oct. 1, 2018 issue of Fortune with the headline “Jumping The Fence.”

This is just an excerpt; the complete article can be read on Fortune.com

ARTICLE written by Robert Hackett 

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Ripple Leads Coallition To Hire Lobby Firm To Promote Friendly Crypto Policies

Ripple Leads Coallition To Hire Lobby Firm To Promote Friendly Crypto Policies

A significant group of fintechs and businesses related to the industry of cryptocurrencies and blockchain technologies have decided to start a campaign to promote a legal space that is favorable for the development of the crypto-ecosystem.

According to Bloomberg these companies don’t not go by the wayside, and instead of the traditional awareness and promotion campaigns, the group has decided to hire the services of a major law firm to take the fight directly to the legal field.

The group of companies calls itself the “Securing America’s Internet of Value Coalition” and is currently formed by Ripple Labs, the independent foundation Ripple Works, Coil – a fintech that seeks to facilitate payments in the entertainment and digital content industry, Hard Yaka – a firm with large sums of money invested in digital assets – and PolySign – a startup that seeks to provide crypto custody services.

Chris Larsen, executive chairman of Ripple, said in recent months there has been a growing interest on the part of regulatory bodies and lobbies in general towards the issue of cryptocurrencies and blockchain technologies:

“We understand this is really complicated, and there is a lot of misinformation out there … The good news is there is a lot of interest in this topic in D.C.” – Chris Larson

Ripple and Klein/Johnson Group: Bringing Together Laws and Cryptocurrencies

It is also important to note that the coalition has hired the services of Klein/Johnson Group, a “bipartisan lobbying and public policy firm” that in recent years has been working to provide advice on financial and technological services.

Ripple is until now the visible head of the group. The success of its payment solutions has made its XRP token the third most important cryptocurrency in the global market cap.

Ripple’s presence is especially crucial as the Coalition is investing a large amount of money in its mission. According to the report, Klein/Johnson will receive a monthly sum of 25,000 USD plus 10,000 XRP, which will be declared as cash at the time of disclosing the payments received.

In this regard, Chris Larsen, explains that this seeks to generate greater interest on the part of the firm, bringing them a little closer to the ecosystem:

“It gives them some upside and gives them some risk … Hopefully, it gives them a taste of the industry in a way that hits home.” – Chris larson

The coalition has good expectations, especially now that the changes of commissioners within the SEC have helped the organization have a more positive view on the issue of cryptocurrencies, especially regarding the so expected Bitcoin ETFs.

ARTICLE Written by Jose Antonio Lanz and posted on Ethereum World News' website

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Cleveland’s blockchain conference Solutions to take place in December

Cleveland's blockchain conference, Solutions, to take place in December

CLEVELAND, Ohio — Cleveland will host its first blockchain conference, Solutions, Dec. 1-4.

That gives blockchain proponents in Cleveland just over 4 months to find funding, arrange workshops, book keynote speakers and design a program that will attract thousands of coders, public officials and business leaders to the Huntington Convention Center.

Solutions has the full weight of Cleveland car mogul's Bernie Moreno's "Blockland" group behind it, including David Gilbert, CEO of Destination Cleveland.

Moreno hopes to make Cleveland an epicenter for blockchain, an online ledger system best known for hosting Bitcoin and other online currencies. The new, hyped technology can be used many ways, from hosting government records to keeping track of patient records.

Gilbert headed the host committee that brought the Republican National Convention to Cleveland. He's been board with the plan to transform Cleveland to blockchain central since the beginning, flying with seven other Cleveland leaders to visit Toronto's Blockchain Research Institution in June.

Gilbert announced the dates for the conference in a Monday morning meeting, hosted at cleveland.com's offices on Superior Avenue. More than 80 people attended.

Along with Steve Santamaria, a technology entrepreneur who recently moved to Cleveland from Seattle, Gilbert laid out an ambitious timeline for the conference.

By Aug. 6, Santamaria and Gilbert hope to have keynotes confirmed. By Aug. 15, they want to send out save the dates.

Though these dates aren't set in stone, there's very little time to waver.

"We're trying to pull off in about 120 days what most people who put these on start 12 to 18 months out. … 12 months is a tight timeline," Gilbert said. "We can't do it on our own."

Article written by Emily Bamforth, for Cleveland.com

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The Reach aka Blog Casting

Markethive the Social Network for Entrepreneurs Marketing AutomationUnderstanding the Markethive blog and cloud

Markethive Backlinking and Social Networking using Automated Marketing

Markethive did not invent the blog, but we certainly have made it exponentially more powerful.  We certainly have added fun, understanding, reach, groups, daily workshops, understanding and power to the process.

Markethive has successfully combined all the technical and tactical aspects and requirements into one system, but have also overcome the obstacles to make blogging a group process, combined with motivated mentors to help the newbie easily immerse and embrace the process.

We did not invent Word Press, but we have significantly taken Word Press serious and made it exponentially better. This blog’s focus is to help you understand the paradigm dynamic shift Markethive has brought to marketing, blogging and the individual within the hive.

The following video attempts to reveal and illustrate how the whole social blogging platform in Markethive changes the entire Internet field of engagement.

Understanding SEO

You can approach the challenge alone, hire a firm and/or a virtual assistance and take the Internet on. This ego centered approach works for many who have the grit and stamina and educated skills of journalism and polished writing (a note here: As the Internet has evolved, the polished blogger vs the blogger that lacks the polish but has the passion, wins in today’s culture).

Approaching the blogosphere as a crew, a group, a gang or a family wins today.  Because fresh, new, consistent and current content win and win you combine a social network into a blogging platform, the results are impressive.

Understanding  SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on a regular basis. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

The whole SEO quotient changes when the social network variable is integrated. This is why SEO at Markethive changes the playing field.

So a social network integrated blogging solution is at hand, and, there’s one thing you may have been doing correctly already from the start: That being blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note of these 9 reasons blogging can boost your SEO.

Enter the Markethive Social Network Engine combined with the Inbound Marketing Engine. Kind of reminds of the Hot Rods of the 60s like Eddie Hill’s double dragon (see image):

Except with Markethive, the combining the two huge engines of the Internet, Social Networking and Inbound Marketing has an exponential nature to it, not just a geometrical quotient.

This innovative integration of these two power houses has a powerful effect on all that ios Internet Marketing as I illustrate, please read on.

Backlinking

The following is the conventional wisdom perspective to today’s linking approach.

Some of the techniques used for SEO when blogging raise eyebrows, and back linking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.

Now, with that said, the amazing change that occurs to your campaign to build organic, condust and create relationships in the blogging power of the Inbound Marketing Social Network of Markethive, delivers a plethora of SEO (Search Engine Optimization), SNM (Social Network Marketing) and the advantages therein if developing unlimited streams of unique content, automated into literally millions of sites, social networks, social bookmarks, blogging platforms from the stream of content that flows out of the Markethive Social Network you are part of or built.

So what does all that mean? As the natural order of our recent tech releases of the Blog Casting (Social Broadcaster) and Blog Swiping (where your friends and other members can easily copy and edit your blog) then publish it and with the advent of this opening the possibility with these new tools produce a cacophony of your content, links, back links, side links, social reaches into the millions. All built upon chaos theory and technology.

The natural organic process to build a huge amazing white hat mass of blog and site links and social reach, thereby, the vision of the Blog Cloud has come to be reality, thank you Markethive, the social networked Inbound Marketing juggernaut.

Simply put, not just combining but fully integrating two platforms, the Entrepreneurial Social Network and a fully appointed Inbound Marketing platform, has opened up doorways not otherwise capable or even aware of or identified in the exponential character of the Markethive Hybrid. Sort of like Twin Towers built on the same foundation.

Actually more like a million communities of twin towers all inter connected and pulsing and thriving with the constant flow of content and videos and communications (comments and messaging) even further empowered with a constant thriving community of live conference room activity.

Guest Blogging

Again Markethive takes the awkward and difficult process of guest blogging and turns it into a graceful social dance. I will explain after I share again the Internet’s explanation of what has been defined as guest blogging.

The  latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.

For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.

Markethive has turned this difficult proposition into one of grace and ease. Because the core of your blogging can now be centered within Markethive, which supports and publishes to just about every blogging platform out there.  As a social network, you can build a sphere of influence easily with others who are open to and or capable of assisting in your blogging efforts.

Groups also serve as additional blogging platforms, for the individual who keeps track of different campaigns separated by the groups. Groups also parlay into teams of content creators, allow a team captain to manage and lead the agenda and monitor and choose the array of articles by the group to which blog(s) that article automatically gets sent.

The options that the Markethive tools has created for diverse and distributed content is unlimited and better managed than any other option available in the blogosphere.

Group Blogging not only replaces the old guard of guest blogging, it enhances it, makes it easier to, manage and distribute. It changes the entire playing field.

You can integrate single Markethive members, and/or integrate entire groups into as many blog systems you wish. By simply organizing, selecting and developing different cock tails groups for your blogs, you can literally create unlimited selections and unlimited content for unlimited blogs, your blogs, their blogs, unlimited groups of competent writers and marketers. Get into the mix, join some groups, and get into some Workshops and put the system to work for you.

We can even say that you can produce dynamic content on your blog without as much effort as the conventional way.

Fresh Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers used to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

By joining Markethive you build relationships with thousands of others who are actively building business, blogging, researching, etc. basically being “entrepreneurs” and advancing their businesses and agendas. Often you can join with these people as friends, group members and subscribers of theirs via Blog Casting, Blog Sharing and Blog Swiping.

When you are an active member in a good group (active and current), using meetings and live webinars, discussions breed inspirations which support developing new content. Here is a tip I use to help with fresh content. I want to write about the “current trends for the entrepreneur market”. So I go to Google and I search the tail words SEO entrepreneur trends but I designate a small tool many are not aware of.

It is found in “Search tools” in the Google search as the illustration below demonstrates. Choose last week or within 24 hours to get very fresh current content to use in building your blog article. This way, you are assured to be utilizing current references building current articles, sharing with your groups and creating a dynamic culture. Checking new content with Google daily in relations to your agenda is something that should also be shared (the search link) within your groups for discussion.

Keywords

Keywords go hand in hand with fresh content. It also pays to see what current or newest results are shown for current sites utilizing the same technique for current content for your research and agenda.

Even though keywords really don’t hold the same weight they once did, it still needs your attention.  In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.

Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.

For instance, the long-tail keyword “Inbound Marketing” had barely begun trending in 2009 with a slow crawl upward until just recently, with the advent of Markethive’s soft launch and discussions of the definition of “Inbound Marketing” and the increase of Social Network chatter in that regards we are now seeing the current trend start to grow.

My first company invented what we called “Automated Marketing” but today fits the new definition “Inbound Marketing” As you can see the term “Automated Marketing” is trending down from a long crown of being a top searched keyword.

See the trend towards “Marketing Automation” beginning? Why is Marketing Automation trending up and Automated Marketing trending down? Does it deserve research?

In my opinion no, but, what does need to be looked at in my regards is our new pre launched/soft launched company (as of May7, 2016) is the Trademark “Markethive”.

Because if we read these trends right, we want to make sure we mention Markethive often in connection to “Inbound Marketing” and “Marketing Automation”. This will place squarely in front of the trend curve binding the “long tail” keywords together.

Markethive’s SEO keyword system leads us to these research outcomes, but until the Google API is fully integrated to Markethive’s Keyword platform I go to the Google Trend panel here as well.

https://www.google.com/trends/

Popularity

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

That key point “Share your blogs wherever you can” is another way of saying “Broadcast” them. And Markethive has taken Broadcasting to new heights with Blog Casting and SNAP.  Blog Casting is a Markethive subscribe feature that other Markethive members use to subscribe to your Markethive blog. When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their Facebook Newsfeeds, LinkedIn activity feeds and your Twitter tweets feed.

When you understand that this down stream of subscribers, fellow entrepreneurs at MarketHive, are exposing their connections to your message, they are lifting you up, increasing your popularity and building greater branding for you.

Then there is the Blog Sharing feature that also allows your fellow Markethive entrepreneurs to import your blog posts to their WordPress blogs using the SNAP plugin increasing your message (your posts) to another 25 of their social networks, Facebook Pages, LinkedIn company pages, SumbleUpon, Tumbler, Livejournal, Blogspot, ets, exponentially increasing your exposure and adding to your back links.

When you discover the responsibility this represents that you show respect, produce quality content to your loyal downstream, you now have the opportunity to build a huge popular following. Markethive, The Rise of the Entrepreneur. We have put a great future in your hands. Now it is up to you.

Images

Image search Automated Marketing Inbound Marketing from Markethive

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.

I search a lot in images and so do others. They may be looking for an image to fill a need, the reasons vary, but a lot of traffic does come from image searching, so do not ignore this small duty. Alt tags serve an important batch of duties.

When installing images in the Markethive HTML control panel, the following Image control panel, second tab, is where to enter your keywords and descriptions.

Alt tags Google search Markethive

When looking at the HTML code, this is exactly what ALT tags look like and search engines Index.

Alt tags html code

Video

Google indexing video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

If you have never made a video, get some screen capturing software. I use Camtasia (cost about $300)

https://www.techsmith.com/camtasia.html

Camtasia the video capture software used by Markethive

A viable alternative (I cannot recommend as I have not used it) is called MOVAVI

Markethive has not evaluated Movavi

I also down load others videos to use them in my final productions. I build titles and other content with Photoshop Software, but there are other cheaper alternatives. Many of my friends recommend GIMP for image editing. https://www.gimp.org/

A video download app for Chrome I use is free. http://keepvid.com/

I recommend you make as many of your videos you can, but do not produce bad or funky videos. Today, you need quality and you are welcome to download and use all Markethive videos I produce for yourself.

Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.

Youtube and Markethive

I know video editing and production can be daunting to many at first. However, we have plenty od excellent talent that offer video workshops in Markethive. Just check the calendar or enquire within the membership (Social Network).

Remember we are all Entrepreneurs and most of us are also philanthropic and want to help you succeed. I know I do.

Check the calendar

Social Media

Markethive Marketing Automation and Social Network Integration

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

A popular set of current wisdom pulled from the Internet void (5 Things to Think About When Considering The Impact of Social on SEO) :

1. Social Links May or May Not Boost Your Search Rank

Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?

Many marketers believe that links to your website via social media accounts do have a major impact on your rankings. Says Marketing Consultant Brian Honigman:

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

In Danny Sullivan’s 2010 interview with Google and Bing for Search Engine Watch, Google first says that it doesn’t incorporate the number of times a link has been tweeted into their search rank algorithm, and then it goes on to say that it does (doh). Bing says that it definitely looks at this data:

We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.

While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site:

Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.

This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.

Takeaways: When Cutts made his statement about Google not factoring in social signals I understood him to mean clues about a particular company’s authority on social media, which, for me, is distinct from the number of times a page has been linked to on social media. Further research didn’t help me get much clarity on this point.

If there are any SEO experts reading this, I’d love for you to chime in below in the comments.

2. Social Media Profiles Rank in Search Engines

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Google Search Markethive

Moreover, Google displayed the company’s Google+ profile information in the right-hand sidebar at the very top of the search results page.

Google Markethive Profile

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality off the bat. When I’m researching a company I don’t know much about I typically go straight to their Twitter or Facebook page. So if a social account shows up at the top of the search results, I’m just as likely to click on it as I would be to click on their website.

Takeaway: There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see (and potentially click on). As such, it pays to have a profile with up-to-date info and engaging content.

3. Social Media Channels Are Search Engines, Too

Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”

This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.

Moreover, as mentioned in point #1, if someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube, and, of course, Google+ are also search engines.

Markethive Instagram

Here are some impressive stats that illuminate just how much people are using social media to search:

As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing!).

In 2012 Facebook said it got around one billion search queries per day.

As of March 2010, YouTube got roughly 3.7 billion search queries a month. Also, 100 hours of video are uploaded to YouTube every minute, making it one of the largest content repositories on the web.

Takeaways: Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines.

When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.

This may mean deleting duplicate accounts and/or clearly labeling each social account so that users understand what purpose they serve (for example, accounts for HR or press versus general brand pages).

4. Not Now Doesn’t Mean Not Ever

Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will. Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.

Takeaways: There’s no reason why social signals won’t begin to affect search rankings in the future, so smart brands will continue to build their authority in key social channels and think about social when designing their SEO strategy.

5. Don’t Forget Bing

Google may have back-tracked and changed their stance on social signals, but I haven’t found any evidence that what Bing told Sullivan for his Search Engine Watch interview doesn’t hold true today.

Remember, Bing said:

We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.

Takeaways: Bing, which is the second most-used search engine, has been crystal clear about how their algorithm incorporates social signals into their search results, and, unlike Google, they haven’t flip-flopped on the issue. With its market share steadily growing, companies would be wise to include Bing in their SEO strategies.

Wrapping Up

Cutts’ claim that Google’s search algorithm ignores social signals should not be seen as an invitation for marketers to dismiss social’s impact on SEO. Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways that people find content on the web. They also need to think about the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.

Ultimately, the web is all about building relationships, fostering audiences, expressing identity and sharing ideas––it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.

Indexed Pages

Google Markethive Indexed pages

Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. Those who do include a business blog on their site will see up to 55% more traffic than companies who don’t. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means reblogging, short blogs, and duplicating content won’t help you. There is a time and place for the previously mentioned blog types, but not when you’re hoping to boost your SEO.

Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.

Markethive
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Thomas Prendergast
CMO Markethive, Inc.

FTC Attack on Vemma-Attack on MLM Industry

This past week, Vemma Nutrition has been “temporarily” shut down by the FTC for “running a pyramid scheme.” The FTC claims that Vemma “promised college students riches if they sold its nutritional drinks, but most ended up losing money.” I know most MLM companies do not make, and are not allowed to make, unrealistic earnings promises. If that’s the case, how did Vemma Nutrition get busted?

I know a lot of MLM companies promote the “business model” rather than promoting their products. They use a flashy video, a charming successful network marketer, and a compelling comp plan to “hype-up” their next new distributors. They typically talk about the business model and how much money can be made by building a large organization, and very rarely talk about the companies products. I would have to believe that’s what got Vemma in trouble.

On the other hand, the Federal Government may just be after the Network Marketing companies in general. This, along with the struggles of Herbalife, could be the first step towards looking into ALL of the Network Marketing companies, with an agenda to shut them down. So I wonder, is the FTC after the MLM industry as a whole?

Our group has been discussing this news, along with what we believe to be a legitimate Network Marketing business for quite some time. We’ve also been promoting that “customers” rather than “distributors” will build a larger organization, and one that will sustain in the long run. Network Marketing companies that lead with their products rather than lead with the “business model”, will be around a lot longer, and may even stay off the FTC radar.

As I write this, my heart goes out to those Vemma distributors that poured their hearts and souls into their business. They now await a judges decision, as a hearing is scheduled for September 3, 2015.

What do you think? Is the FTC attack on Vemma Nutrition an attack on the MLM industry as a whole, or is this an isolated incident?

The Tipping Point

Have you ever heard of the phrase “the tipping point”?  If you’re working from home, marketing on the Internet, or a member of a network marketing company that phrase, or concept, may be something you already know about. If not, let me explain. 
 
A tipping point is the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire.

The Tipping Point is also a book by Malcolm Gladwell. (If you haven’t read it, I suggest you do.) Gladwell writes about epidemics and how they get started. Typically, when we think about an epidemic, we don’t usually think about it outside the context of health issues. However, Gladwell uses the example of Hush Puppies (no, not those tasty round things you usually get with a fish fry) to explain how an epidemic can get started. 

He goes on to explain that Wolverine, the company that manufactures the Hush Puppy shoes, was struggling with sales, when a fashion designer, looking to be different (thinking outside the box), saw the shoes some young kids were wearing, and thought they would be a good fit for his models to wear during a fashion shoot.

Little did he know that the shoes would be a bigger hit than his clothes. As it turned out, Hush Puppy sales exploded to epidemic proportions. Who knew that the shoes a couple of young kids were wearing would turn a company, like Wolverine, around.

That fashion designer was looking to be different, if only to sell his clothes. In his mind, he probably thought the shoes would never get noticed. However, it had the reverse effect. People noticed! They liked what they saw, and the rest, as they say, is history.

So how can we relate the story of Hush Puppies to a home business? Well, we might start by asking some additional questions, like are you getting the word out? Are you doing business differently to stand out from everyone else? Are you reaching outside the box, or are you following the ways of the so-called “guru”? Do people take notice of what you’re doing?

I understand that getting the word out is one of the first steps on your path to success. If nobody knows you’re in business, how can you make any money, right? I get that! But many people go about it the wrong way, or listen to the wrong people, and they jump from system to system, or program to program trying find something that will produce a cash flow. However, they usually wind up spending more than they make. Take it from me, I’ve been there and done that!

If you could change your way of doing business, and start using a system that integrates a plethora of inbound marketing tools, would you? If you answered yes, thinking outside the box is a great place to start. It will also get people to take notice, just like in the Hush Puppy story.

The system I’m referring to is called MarketHive. MarketHive has state-of-the-art tools like a blogging platform, email auto-responders, lead capture pages, SEO platform, social media broadcasting, lead management platform, and much more. And, IT’S FREE!!

MarketHive is new to the world of Internet marketing, and in my humble opinion, is on the verge of a tipping point. Remember, the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire. That’s why I mention thinking outside the box. Being a part of an epidemic does not come along too often; but with the help of the MarketHive Alpha Founder’s, I’m confident this is going to be one!

We never know how far our word, or idea, will spread, but we have to start by getting the word out. We all know one thing for sure, if we don’t start, nobody will ever see, or hear about, what we’re doing.

So let’s get started by thinking outside the box! Let’s all become a part of this Internet epidemic!

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Buying Vemma Leads

Are you currently buying leads for your Vemma business? What if there was a better way to build a business other than buying leads? Would you become more successful in a shorter period of time? If I could show you how to build a business without buying leads, would you take the time to listen?

If you’re a Vemma distributor and you’d like to learn how to build a successful business, go to http://homebusiness.healthfulchoice.com and watch the video presentation. If it makes sense to you, call or email me.

Building a Vemma business buying Vemma leads is NOT going to work, unless you are one of the top networkers in the world. I suggest to you that there is a better way to build a business.

Watch the video to see if I’m right! Go to The Home Business Marketing Group.

Jeffrey Sloe
440-725-3729, or
Fill out online form

Vemma Leads Info

Vemma® is positioned to make a huge, positive difference for countless people all over the world. And we’re doing it the best way we know how. Through people helping people. Through a product that delivers on the promise of better health. And through an opportunity to create real wealth and time freedom for those willing to put forth some effort into something they can believe in.

You can either leave things the way they are or take massive action to shift to the life you want to live.

The choice is up to you.

Vemma’s® unique global wellness philosophy delivers a results driven product. Vemma® is an established, family-owned company with ten’s of thousands of satisfied monthly consumers, and world class customer service.

Here is Vemma’s® mission. Founded by BK Boreyko and his family, Vemma’s® parent company, New Vision®, is a revolutionary leader in health and wellness. With over $1 billion in total retail sales, this company helped pioneer liquid nutrition over 12 years ago by introducing the #1 selling liquid mineral supplements in North America.

You can get started on a great-tasting path to ultimate nutrition with the Vemma Nutrition Program® for only $60 USD plus shipping. Enjoy the convenience of Autoship to have your Vemma® products delivered automatically to your door every month.

The Vemma® family is made up of thousands of individuals working to make their dreams come true. Through sales incentives and rewards, a generous Compensation Plan, and great products, Vemma® offers a unique opportunity that can help make anyone’s vision for the future a reality.

Vemma® Leads are people who are interested in finding out more about a Vemma® business opportunity and have taken a “Tour”. The Lead first fills in a 15 field questionnaire. They then submit their information and are instantly taken to a Vemma® Builder Confirmation Page where they can take a free tour, and become a prospect.

Vemma® has partnered with Peak Impact Inc. to provide you with the freshest Sign ups available on the Internet today. Our Sign Ups are delivered directly into your Vemma® Builder back office and to your email within seconds after they request more information about Vemma®. Our customers find using Real-Time Sign ups like these to be an extremely effective, affordable, and a duplicable way to build a large successful organization!!

  • Lead Type: Home Business Opportunity Seekers
  • Delivery: Commences within 48 hours
  • Daily Lead Volume: You choose how many leads you want to receive each day
  • Lead Age: Delivered to you by email within seconds and posted to your back office
  • Location: US only, Canada only, or both
  • Overage: 10% overage included automatically
  • Semi-Exclusive: Exclusive use of your leads within your company

These Leads are people who are interested in finding out more about your Vemma® business opportunity and have taken a “Tour”. The Lead first fills in a 15 field questionnaire (View Form Here). They then submit their information and are instantly taken to a Vemma®Builder Confirmation Page where they can take a free tour, and become a prospect.

What if I told you there was a better and more exciting way to build your business? What if you could buy customers, instead of leads? Would that be a revolutionary approach to the same old problem that ALL network marketers face?

If you would like to learn more about buying customers, contact me by phone or email. You will learn the right approach to building your business on the net.

By the way, you can continue to use your Vemma® products, just make money in an entirely new manner from now on!

To learn more about buying customers, go to http://homebusiness.healthfulchoice.com.

Jeffrey Sloe, Internet Marketing Advisor
440-725-3729, or
Fill out online form