Tag Archives: inbound marketing

Why you should join Markethive

Inbound Leads are the Best Leads

 

 

If you are an entrepreneur, a business, a shoe store, an affiliate or referral promotor, musician, artist, attorney, teacher, waitress, anything that requires a buyer or consumer or subscriber to something you have or are selling or promoting, then you need a market. Within that market are customers and those customers are often referred to as “leads”.

Did I miss anyone or anything?

Makes no difference if you are selling used cars, an MLM hope and dreams scheme, government secrets, herbal teas, gasoline MPG pellets, organic peanuts, car washing service, baby setting, medical treatment, therapy or trips to mars (via Elon Musk), you need a stream of customers and before they become customers, they were leads.

For Sale or rent or DIY; your business depends on them.

 

Typical sources are friends, relatives and acquaintances, but these classifications runs out very quickly and to achieve an equilibrium of cost, effect and achieving your objective, the holy grail of leads has always been a difficult and often foolish pursuit, until Markethive.

The best relationship for leads is well, a relationship, a kindred foundation, a stream of “associates” who are exclusively connected to and drawn towards your inbound marketing portals, funnels and associations. These type of “relationships” are priceless and when nurtured with an ongoing two way engagement, collaboration  and dialogue, will produce a lifetime sphere of influence. This is the “holy grail” of marketing. This is precisely what the Markethive Entrepreneur program delivers.

Think about it. How many of you consider me your trusted friend, a mentor, even family. Then think about how that relationship evolved, how we got to meet each other, how you found yourself in my sphere. How over time trust developed and now we are long term solid friends.

 

This is Inbound Marketing at it’s best. Markethive develops the best relationship associate level leads from the Entrepreneur program. If you are building a business, selling a service, just creating a large effective collaborative team, then the $100 per month Entrepreneur program is the best option for building your leads.

Superior to trying to tell a story funnel capture pages. Superior to advertising a Facebook group via Facebook ads. Superior to it all.

Give it a try. The best part? For $100 per month, you get over $5000 per month back and realistically, you might even get more than that back for life.

Markethive, nothing like it, anywhere. But here.

Ask yourself this

Would you sign up for a system giving away 500 MH crypto coins and a state of the art marketing system that has sold for $2000 or more per month by a similar platform that just sold to Adobe for 4.75 BILLION dollars?

 

How would you like to own part of Markethive?

Seriously, we have built Markethive to be member driven, not investor driven. Investor driven gives the benefits of the system to the venture capitalist and makes the user a commodity. We are focused on the alternate outcome, you having access to the major benefits in both the functions as well as the inevitable success.

We have made this possible by making one of the benefits of the Entrepreneur program an accrual of investments for you to earn back more than 100% of what you pay into it as shares in the revenue of Markethive.

So we have 2 revenue funding options within Markethive. The traditional crowdfunding using an ICO like system called the ILP. Frankly, the ILP is fair, legal and far more effective as it is based on the revenue of a successful company. So an investor can purchase an ILP or many ILPs that are now in phase 2 and selling for $15,000 per and each represents one share at a maximum of 1000 shares of 20% of Markethive’s revenue.

The Entrepreneur program gives you 8 solid advantages above the core of the system, the Inbound Marketing platform and social network.

The 8 points of upgrade
 

  1. Profile Page turns into lead “associates” capture page
     

  2. 100% matching bonus from the airdrops via your “associates”
     

  3. 10% matching bonus from your direct “associates” upgrade
     

  4. Loyalty Program 12 straight months, we contribute to you a full 10% ILP*
     

  5. Unlimited Banner advertisement in all of our traffic portals
     

  6. Equal share from Markethive’s co-op advertising
     

  7. Traffic Portals seller classification
     

  8. Receive their own ILP site receive matching ILP shadow shares

 

*This article is intended to concentrate on point 4, the transfer of revenue to you the small guy and gal. An easy entry to have possession  of what may become one of the best decisions of your life.

 

So…What if?

Marketo, a vertical Inbound Marketing platform alone (Not a Market Network) recently sold to Adobe for 4.75 billion dollars. Their platform is very similar to Markethives. Marketo delivers the following to their subscribers for a price range between $2k and $25k per month:

  1. Email marketing

  2. Landing pages and forms

  3. Campaign management

  4. Lead nurturing/scoring

  5. Lead lifecycle management

  6. CRM integration

  7. Social marketing capabilities

  8. Marketing analytics.
     

Markethive, an  Inbound Marketing Market Network offers an integrated Inbound Marketing platform that delivers the following for free and even pays incentives to use:

  1. Email Marketing

  2. Landing Pages

  3. Campaign Management

  4. Lead Nurturing and Scoring

  5. Lead management

  6. Customer management and calendaring actions

  7. Social Marketing subscribing and broadcasting

  8. Advanced tracking and marketing analytics

  9. Building group collaborations

  10. Internal focus groups

  11. Paid to learn tutorials

  12. Paid to build incentives
     

Like LinkedIn

Markethive also delivers many commerce portals all integrated within the social network and inbound marketing platform. Making the entire platform and profile pages more interactive and comprehensive in tracking, branding and building each subscribers profile superior to LinkedIns system, including but not limited to profiles with Blogs, videos and images but also resumes, endorsements and testimonials as well as social credit scoring, tracking and seo. All setable to private, or member only or public according to each subscribers wishes.

 

LinkedIn's last published quarterly revenue statement for 2016 showed earnings of 959 million dollars. If Markethive reaches 20% of that target (speculative $191,000,000.00) within 10 years, that will represent a monthly amount per MH ILP share of $63,000 per month per full share and $6,300.00 per month for a 1/10 of an ILP share. For at least 20 years per contract with each contract renewable and transferable.

If you project that number for 20 years the very real and attainable return could be rather incredible at $1,512,000. The is One million Five hundred twelve thousand dollars. And that includes all the other 7 upgraded services.

We are offering this deal of the century to the top active 1000 Markethive Entrepreneur upgrades. For just $100 per month.

Markethive is a commensurable dynamic integrated amalgamation of a social network like (Facebook, LinkedIn) and Inbound Marketing platforms like (Hubspot and Marketo) and commerce portals like (Ebay and Amazon) all in one incentivized, gamified and powerful secure blockchain platform.

Our selling platforms are vertical and we have many of them.

Right now we have 8 commerce type platforms on the list to be built. Here they are with a summary of their services and benefits:

  1. Big Caboodle (http://bigcaboodle.com/)
    A Wix like page builder, were only Entrepreneur upgrades can sell the service and set the price and terms and keep all the revenue via a promo code. Imagine Wix combined with Facebook Groups so collaboration and sharing is integrated. That’s Big Caboodle.
     

  2. Hive Room (http://hiveroom.com/)
    A web and app based conference room utilizing avatar options, payment transfers (think built in wallets), VOIP call in and call out during room broadcasting, live streaming to web pages, social networks and Smart TV Apps, white boards, web browsers and language translators. Only Entrepreneur upgrades can sell the service and set the price and terms and keep all the revenue.
     

  3. About Bitcoin (http://aboutbitco.in/)
    A newsletter article site similar to “Cointegram” and “DailyHODL” were the cost to publish an article or Press Release runs from $150 to over $5000 depending on traffic, size of Twitter account, Telegram account and Youtube account. So totally depends on the Entrepreneur Upgrade members assets as well as Markethive’s to set price. Only Entrepreneur upgrades can sell the service and set the price and terms and keep all the revenue.
     

  4. Beelancers (http://beelancers.com/)
    Anyone can come and buy services from Beelancers (very similar to Freelancers). Only Entrepreneur upgrades can sell. And it is up to the Entrepreneur on how the communications occurs or how and where the transactions are done or what is charged. It is a peer to peer system unlike any of the others.Being part of the Markethive social network, KYC,  transactions and work is validated, graded and publicly displayed.
     

  5. Hive Broker (http://hivebroker.com/)
    A vertical talent portal for voice talent, video acting, imagineering, animation, copywriting, directing, producing and distribution. RE: Distribution Say you have a Youtube channel with 500,000 subscribers, you could set up an account here, get validated, and make your distribution available for sale. Only Entrepreneur upgrades can sell the service and set the price and terms and keep all the revenue.
     

  6. Hive Tube (http://www.hive.tube/)
    Markethive’s video channel similar to Youtube. Advertising is only available through 2 channels. Entrepreneurs get exclusive banner ad placement and Entrepreneur upgrades can sell pre video 10 second ads leading into their own channels at their price and terms, peer to peer.
     

  7. Markethive Exchange (markethive.exchange)
    Markethive’s public exchange will offer top 100 coins of the world and the top 20 paired to the Markethive coin. With the potential Wyoming legislation (Markethive is a Wyoming Corporation) coming, we are very likely to become a financial service offering USDA wired in, wired out and paired to top 10 of our coins for exchange and possibly our own stable coin too. Markethive membership and KYC verification is required to use the exchange. Entrepreneurs can initiate contests with a promo code type system.
     

  8. Hive Stuff (http://hivestuff.com/)
    A premium fulfilment system, you can set up and choose Markethive premiums, like T-Shirts, Hats, Gold Coins, Hoodys, bumper stickers, etc. to run from your WordPress or other sites as an incentive to join, etc. Only Entrepreneurs can access this system

$100 gets you all of this and a lot lot more. Exclusive wonderful amazing leads, state of the art inbound marketing tools, ecocentered traffic portals, and Markethive coins that can and most likely will crest to the moon in record time.

We are a Market Network (next generation social network) that is being hailed as the next major unicorn for the next 10 years according to the following news sites:
 

NFX Alexa Rank:181,144
The Next 10 Years Will Be About "Market Networks"
https://www.nfx.com/post/10-years-about-market-networks

 

Techcrunch Alexa Rank: 1,021
From Social Networks To Market Networks
https://techcrunch.com/2015/06/27/from-social-to-market-networks/

Sharetribe Alexa Rank: 100,760
Why network effects are key to successful marketplace businesses
https://www.sharetribe.com/academy/network-effects-marketplaces-james-currier/

And we will pay you to learn how to market with this juggernaut…
And we will pay you to promote this juggernaut …
And we will pay you to use this juggernaut….
And we will hugely return your Entrepreneur upgrade costs in the form of ownership revenue sharing.

Are you on board? Can you see how easily this will be for you to build a business on? Your business? And that is why Markethive is “The Ecosystem for Entrepreneurs”.

Welcome aboard!

Thomas Prendergast
CEO Founder
Markethive

Register now for FREE: Markethive

Visit MarketHive to learn more: http://markethive.com/jeffreysloe

Top 10 Features of MarketHive’s Inbound Marketing Platform

MarketHive's inbound marketing platform delivers enterprise class internet marketing tools coupled with a vibrant social network…all for free!

inbound marketing tools

Built by entrepreneurs for entrepreneurs, (not opportunity seekers), MarketHive is the solution to all you entrepreneurial, inbound marketing challenges.

MarketHive is the result of over 20 years of online experience dating back to when the internet was at its infancy. Thomas Prendergast a 40 year marketing veteran, and 25 year internet marketing veteran has built the most powerful Marketing Automation platform (known as Inbound Marketing) for the little gal and guy, like you. MarketHIve is a cutting edge inbound marketing platform that combines the power and techniques of inbound marketing with that of a vibrant social neural network of entrepreneurs from around the world. With the ability to broadcast your message to 10's of millions of social accounts, you will dominate your business niche in record time. No other inbound marketing platform provides this kind of reach or interaction with an integrated entrepreneurial community and all the marketing tools you need right at your fingertips. Not HubSpot, Not Pardot, Not Marketo. Not InfusionSoft!

The Benefits of MarketHive's Inbound Marketing Platform

1. Social interaction on the same platform: While you are utilizing the tools of MarketHive, you can converse, message and communicate with like minded entrepreneurs from around the globe within the same platform. You do not have to leave you inbound marketing website and jump onto a Facebook group to ask questions, provide feedback or inspire others. With a familiar social interface, you will feel right at home in MarketHive! 

2. Integrated Blogging Platform: Most inbound marketing platforms provide many of the same tools, email capabilities, capture page technology, CRM and the list goes on. With MarketHive you have a powerful blogging platform available at the push of a button. Write you blog, then with the MarketHive WordPress plugin RSS you blog post to as many WordPress blogs as you desire.Swipe blogs from other like minded entrepreneurs to use as guest posts on your own blog, providing your readers additional insights into your specific niche. Or allow persons you are aligned with on MarketHive that have the same interests to automatically post to your blog as they post to their blog. 

3. Capture and Lead Pages: MarketHive puts the power to capture lead without having to pay a monthly fee to have lead pages. You have the ability to modify an impressive set of capture pages or, if you love to code, develop your own custom page. 

4. Capture widgets that are state of the art, 1 click and you get the full profile of your prospect who is registering. One click, full name (real name), real email address and the Social Network they confirmed with to register account. This is forward thinking, advanced marketing technology, priceless and no cost to you. 

5. Email Marketing, Autoresponders & Lead Management: No marketing platform is complete without an email platform. Again MarketHive provides the most deliverable email marketing system available anywhere. Set up a capture page to develop a lead and then drip information to that lead building a relationship of trust. Don't forget to call your prospect. Nothing takes the place of speaking directly to them. You want to segment you list? MarkHive provides this functionality. Divide your leads into groups and send a broadcast email when you have important information, a great idea to share or just want to say, “Hi!” 

6. Marketing Campaign Management:  MarketHive gives you a complete set of campaign marketing tools to help you develop wining marketing campaigns:

  • Vendor Records Management
  • Group Marketing Co-Op
  • Tiny URL Tracking
  • Website Rotators
  • Asset Maps to track your website real estate
  • Keyword Analysis
  • Backlink Tracking

This module alone will benefit you by helping you organize, track and work with your entrepreneurial group in swarming the internet with you message and product. 

7. Advertising: Do you have a product or service you wish to get out to the masses? MarketHive offers unprecedented packages at far less rates than any other social network. Plus, you have the option to become a paid member and receive millions of advertising credits to use as you wish. In addition, the more you participate in MarketHive, posting valuable content, sharing content, commenting and the like, you will receive additional advertising credits. And even better, they never expire! 

8. Video Integration: Integrate all your videos from YouTube directly into MarketHive to share directly with your group and entrepreneurial friends. 

9. Ongoing Live and Recorded Training Workshops: We will teach you how to set ups your blog to maximize your swarm broadcasting to millions of entrepreneurs using social media 

10. Thousands of entrepreneurs, at your fingertips for collaboration, sharing information, helping and bee-friending. Other inbound marketing platforms like Aweber, Getresponse, HubSpot, Pardot, charge from $200 per month to $10,000 per month and more. MarketHive (The powerful Marketing Automation Platform by Prendergast) is 100% free. MarketHive makes its revenue from Advertising and then pays you up to 50% commissions on that revenue. Advertising runs about $100 per day. The tools are powerful and the preceeding list gives you an idea of the comprehensive sophistication that makes MarketHive a powerful inbound marketing platform to Internet marketers, entrepreneurs, etc. like myself.

If you believe that my message is worth spreading, please use the share buttons if they show on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Emerging Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

“With the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry”. Explained Thomas Prendergast, Entrepreneur, Internet Innovator and CEO and founder of Markethive.

“I have been an advocate for ending the business practices of buying and selling leads. And calling for an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing”. He continued to explain. “It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.” Mr Prendergast emphasized.

10 years before the Internet Thomas Prendergast ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet. “Which is why I was on the Internet almost the moment it was available to the public in 1991” Mr. Prendergast revealed.

Within years of immersing himself into the Internet, he became aware of Network Marketing. He found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported his empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

“Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity”, Thomas Prendergast said.  As he become more aware of the MLM industry, he also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

Mr. Prendergast continued, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option, ability or intentions on helping these people that just enrolled into one of their pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story”.

This became painfully clear when Thomas was witness to such a salesman, we will call him David, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people David had recently recruited into this new opportunity MLM. On that call, David told all the 1000s of listeners to go to his friend John and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

“This was mid-1990s. I bought 100 of them costing me $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM”, Mr. Prendergast revealed.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

Thomas Prendergast has been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Mr. Prendergast explained, “Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do”.

However there have been a few that moved towards the “customer centric”, but not fully; with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of Thomas Prendergast’s Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions, Amazon stores, Craig’s list)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary:

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework Mr. Prendergast has discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then, lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

Mr. Prendergast enthusiastically continued, “The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric Company”.

Thomas Prendergast summarizes it by saying, “Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail priced organically where distributors buy the product well below the market retail”.

Thomas continued saying, “I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. Buy low sell High!”

Mr. Prendergast adds credit to the story saying, “With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic”.

If this article finds you the least bit excited, curious or at least amused, we invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses (If you have not already):

Markethive (sign up or let’s be friends):
http://markethive.com/stephenhodgkiss 

Valentus:
http://www.ValentusTour.com/testimonials

Entering a phone number will assure that I will call you to enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Stephen Hodgkiss
Chief Engineer Markethive Inc.

New Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

When the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry. Let me explain.

I have been an advocate for ending the business practices of buying and selling leads. And an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing. It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.

10 years before the Internet I ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet, which is why I was on the Internet almost the moment it was available to the public in 1991.

Within years of immersing myself into the Internet, I became aware of Network Marketing. I found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported my empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity. As I become more aware of the MLM industry, I also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option on helping these people that just enrolled into one of these pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story.

This became painfully clear when I was witness to such a salesman, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people he had recently recruited into this new opportunity MLM. On that call, he told all the 1000s of listeners to go to his friend and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

This was mid-1990s. I bought 100 of them at $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

I have been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do.

However there have been a few that moved towards the “customer centric”, but not fully with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of my Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric company.

Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail price organically where distributors buy the product well below the market retail.

I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. “Buy low sell High”!

With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic.

If this article finds you the least bit excited, curious or at least amused, I invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses:

Markethive:
http://markethive.com/marketing

Valentus:
http://www.ValentusTour.com/about

Entering a phone number will assure that I will call you to introduce myself and enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Thomas Prendergast
CEO Markethive, Inc.

 

 

 

Market-Network: A New Type of Business Model

Market-Network: A New Type of Business Model

Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities.

The gold rush has already happened.

But a new business model has emerged.

Market-networks are hybrid animals: part social network, part marketplace, part SaaS. [1]

It’s a social network. Professionals use profile pages to showcase their work and demonstrate their credibility. They also connect with each other and build relationships.

It’s a marketplace. Professionals come online together to find other parties with whom they can do business.

It’s a SaaS tool. Professionals use the tools on the top of the marketplace to negotiate, do the job, or manage the paperwork.

Social networks are designed to connect people. Marketplaces are built to sell simple products and services at scale. SaaS tools are here to make your job easier.

Market-networks focus on more complex services; the types of services that are not easily scalable and require more human collaboration. [1]

So get your pick-axe and prepare yourself for the next gold rush.

Think about the number of opportunities in M&A, scientific research, construction, management consulting, marketing, media production…

[1] Thanks to James Currier for sharing his thoughts on this emerging business model.

[2] Here are a couple of examples:

AngelList is a market-network.

It’s a social network for startups and investors. It’s a marketplace where business angels can find startups to invest in and startups can post job openings. It’s a SaaS tool that helps business angels create syndicates and startups get introduced to business angels.

Contently is a market-network.

It’s a social network for freelance writers. It’s a marketplace where companies can find writers to create content—articles, eBooks, and other kinds of marketing collateral. It’s a SaaS tool that helps content marketers organize their editorial calendar, manage the writers’ work, and track the performance with analytics.

Article originated here:
https://boostcompanies.com/market-network/

Meet Writer Guerric

Guerric de Ternay is an entrepreneur
and digital & marketing strategist. A large
chunk of his work focuses on behavioral
science, customer experience, and digital
strategy. His passion?
Helping people and businesses level up.

 

 

The Reach aka Blog Casting

Markethive the Social Network for Entrepreneurs Marketing AutomationUnderstanding the Markethive blog and cloud

Markethive Backlinking and Social Networking using Automated Marketing

Markethive did not invent the blog, but we certainly have made it exponentially more powerful.  We certainly have added fun, understanding, reach, groups, daily workshops, understanding and power to the process.

Markethive has successfully combined all the technical and tactical aspects and requirements into one system, but have also overcome the obstacles to make blogging a group process, combined with motivated mentors to help the newbie easily immerse and embrace the process.

We did not invent Word Press, but we have significantly taken Word Press serious and made it exponentially better. This blog’s focus is to help you understand the paradigm dynamic shift Markethive has brought to marketing, blogging and the individual within the hive.

The following video attempts to reveal and illustrate how the whole social blogging platform in Markethive changes the entire Internet field of engagement.

Understanding SEO

You can approach the challenge alone, hire a firm and/or a virtual assistance and take the Internet on. This ego centered approach works for many who have the grit and stamina and educated skills of journalism and polished writing (a note here: As the Internet has evolved, the polished blogger vs the blogger that lacks the polish but has the passion, wins in today’s culture).

Approaching the blogosphere as a crew, a group, a gang or a family wins today.  Because fresh, new, consistent and current content win and win you combine a social network into a blogging platform, the results are impressive.

Understanding  SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on a regular basis. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

The whole SEO quotient changes when the social network variable is integrated. This is why SEO at Markethive changes the playing field.

So a social network integrated blogging solution is at hand, and, there’s one thing you may have been doing correctly already from the start: That being blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note of these 9 reasons blogging can boost your SEO.

Enter the Markethive Social Network Engine combined with the Inbound Marketing Engine. Kind of reminds of the Hot Rods of the 60s like Eddie Hill’s double dragon (see image):

Except with Markethive, the combining the two huge engines of the Internet, Social Networking and Inbound Marketing has an exponential nature to it, not just a geometrical quotient.

This innovative integration of these two power houses has a powerful effect on all that ios Internet Marketing as I illustrate, please read on.

Backlinking

The following is the conventional wisdom perspective to today’s linking approach.

Some of the techniques used for SEO when blogging raise eyebrows, and back linking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.

You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.

Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.

Now, with that said, the amazing change that occurs to your campaign to build organic, condust and create relationships in the blogging power of the Inbound Marketing Social Network of Markethive, delivers a plethora of SEO (Search Engine Optimization), SNM (Social Network Marketing) and the advantages therein if developing unlimited streams of unique content, automated into literally millions of sites, social networks, social bookmarks, blogging platforms from the stream of content that flows out of the Markethive Social Network you are part of or built.

So what does all that mean? As the natural order of our recent tech releases of the Blog Casting (Social Broadcaster) and Blog Swiping (where your friends and other members can easily copy and edit your blog) then publish it and with the advent of this opening the possibility with these new tools produce a cacophony of your content, links, back links, side links, social reaches into the millions. All built upon chaos theory and technology.

The natural organic process to build a huge amazing white hat mass of blog and site links and social reach, thereby, the vision of the Blog Cloud has come to be reality, thank you Markethive, the social networked Inbound Marketing juggernaut.

Simply put, not just combining but fully integrating two platforms, the Entrepreneurial Social Network and a fully appointed Inbound Marketing platform, has opened up doorways not otherwise capable or even aware of or identified in the exponential character of the Markethive Hybrid. Sort of like Twin Towers built on the same foundation.

Actually more like a million communities of twin towers all inter connected and pulsing and thriving with the constant flow of content and videos and communications (comments and messaging) even further empowered with a constant thriving community of live conference room activity.

Guest Blogging

Again Markethive takes the awkward and difficult process of guest blogging and turns it into a graceful social dance. I will explain after I share again the Internet’s explanation of what has been defined as guest blogging.

The  latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.

For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.

Markethive has turned this difficult proposition into one of grace and ease. Because the core of your blogging can now be centered within Markethive, which supports and publishes to just about every blogging platform out there.  As a social network, you can build a sphere of influence easily with others who are open to and or capable of assisting in your blogging efforts.

Groups also serve as additional blogging platforms, for the individual who keeps track of different campaigns separated by the groups. Groups also parlay into teams of content creators, allow a team captain to manage and lead the agenda and monitor and choose the array of articles by the group to which blog(s) that article automatically gets sent.

The options that the Markethive tools has created for diverse and distributed content is unlimited and better managed than any other option available in the blogosphere.

Group Blogging not only replaces the old guard of guest blogging, it enhances it, makes it easier to, manage and distribute. It changes the entire playing field.

You can integrate single Markethive members, and/or integrate entire groups into as many blog systems you wish. By simply organizing, selecting and developing different cock tails groups for your blogs, you can literally create unlimited selections and unlimited content for unlimited blogs, your blogs, their blogs, unlimited groups of competent writers and marketers. Get into the mix, join some groups, and get into some Workshops and put the system to work for you.

We can even say that you can produce dynamic content on your blog without as much effort as the conventional way.

Fresh Content

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers used to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.

By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.

By joining Markethive you build relationships with thousands of others who are actively building business, blogging, researching, etc. basically being “entrepreneurs” and advancing their businesses and agendas. Often you can join with these people as friends, group members and subscribers of theirs via Blog Casting, Blog Sharing and Blog Swiping.

When you are an active member in a good group (active and current), using meetings and live webinars, discussions breed inspirations which support developing new content. Here is a tip I use to help with fresh content. I want to write about the “current trends for the entrepreneur market”. So I go to Google and I search the tail words SEO entrepreneur trends but I designate a small tool many are not aware of.

It is found in “Search tools” in the Google search as the illustration below demonstrates. Choose last week or within 24 hours to get very fresh current content to use in building your blog article. This way, you are assured to be utilizing current references building current articles, sharing with your groups and creating a dynamic culture. Checking new content with Google daily in relations to your agenda is something that should also be shared (the search link) within your groups for discussion.

Keywords

Keywords go hand in hand with fresh content. It also pays to see what current or newest results are shown for current sites utilizing the same technique for current content for your research and agenda.

Even though keywords really don’t hold the same weight they once did, it still needs your attention.  In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.

Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.

For instance, the long-tail keyword “Inbound Marketing” had barely begun trending in 2009 with a slow crawl upward until just recently, with the advent of Markethive’s soft launch and discussions of the definition of “Inbound Marketing” and the increase of Social Network chatter in that regards we are now seeing the current trend start to grow.

My first company invented what we called “Automated Marketing” but today fits the new definition “Inbound Marketing” As you can see the term “Automated Marketing” is trending down from a long crown of being a top searched keyword.

See the trend towards “Marketing Automation” beginning? Why is Marketing Automation trending up and Automated Marketing trending down? Does it deserve research?

In my opinion no, but, what does need to be looked at in my regards is our new pre launched/soft launched company (as of May7, 2016) is the Trademark “Markethive”.

Because if we read these trends right, we want to make sure we mention Markethive often in connection to “Inbound Marketing” and “Marketing Automation”. This will place squarely in front of the trend curve binding the “long tail” keywords together.

Markethive’s SEO keyword system leads us to these research outcomes, but until the Google API is fully integrated to Markethive’s Keyword platform I go to the Google Trend panel here as well.

https://www.google.com/trends/

Popularity

When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.

That key point “Share your blogs wherever you can” is another way of saying “Broadcast” them. And Markethive has taken Broadcasting to new heights with Blog Casting and SNAP.  Blog Casting is a Markethive subscribe feature that other Markethive members use to subscribe to your Markethive blog. When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their Facebook Newsfeeds, LinkedIn activity feeds and your Twitter tweets feed.

When you understand that this down stream of subscribers, fellow entrepreneurs at MarketHive, are exposing their connections to your message, they are lifting you up, increasing your popularity and building greater branding for you.

Then there is the Blog Sharing feature that also allows your fellow Markethive entrepreneurs to import your blog posts to their WordPress blogs using the SNAP plugin increasing your message (your posts) to another 25 of their social networks, Facebook Pages, LinkedIn company pages, SumbleUpon, Tumbler, Livejournal, Blogspot, ets, exponentially increasing your exposure and adding to your back links.

When you discover the responsibility this represents that you show respect, produce quality content to your loyal downstream, you now have the opportunity to build a huge popular following. Markethive, The Rise of the Entrepreneur. We have put a great future in your hands. Now it is up to you.

Images

Image search Automated Marketing Inbound Marketing from Markethive

Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.

I search a lot in images and so do others. They may be looking for an image to fill a need, the reasons vary, but a lot of traffic does come from image searching, so do not ignore this small duty. Alt tags serve an important batch of duties.

When installing images in the Markethive HTML control panel, the following Image control panel, second tab, is where to enter your keywords and descriptions.

Alt tags Google search Markethive

When looking at the HTML code, this is exactly what ALT tags look like and search engines Index.

Alt tags html code

Video

Google indexing video

As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.

If you have never made a video, get some screen capturing software. I use Camtasia (cost about $300)

https://www.techsmith.com/camtasia.html

Camtasia the video capture software used by Markethive

A viable alternative (I cannot recommend as I have not used it) is called MOVAVI

Markethive has not evaluated Movavi

I also down load others videos to use them in my final productions. I build titles and other content with Photoshop Software, but there are other cheaper alternatives. Many of my friends recommend GIMP for image editing. https://www.gimp.org/

A video download app for Chrome I use is free. http://keepvid.com/

I recommend you make as many of your videos you can, but do not produce bad or funky videos. Today, you need quality and you are welcome to download and use all Markethive videos I produce for yourself.

Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.

Youtube and Markethive

I know video editing and production can be daunting to many at first. However, we have plenty od excellent talent that offer video workshops in Markethive. Just check the calendar or enquire within the membership (Social Network).

Remember we are all Entrepreneurs and most of us are also philanthropic and want to help you succeed. I know I do.

Check the calendar

Social Media

Markethive Marketing Automation and Social Network Integration

Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.

A popular set of current wisdom pulled from the Internet void (5 Things to Think About When Considering The Impact of Social on SEO) :

1. Social Links May or May Not Boost Your Search Rank

Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?

Many marketers believe that links to your website via social media accounts do have a major impact on your rankings. Says Marketing Consultant Brian Honigman:

Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

In Danny Sullivan’s 2010 interview with Google and Bing for Search Engine Watch, Google first says that it doesn’t incorporate the number of times a link has been tweeted into their search rank algorithm, and then it goes on to say that it does (doh). Bing says that it definitely looks at this data:

We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.

While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site:

Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.

This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.

Takeaways: When Cutts made his statement about Google not factoring in social signals I understood him to mean clues about a particular company’s authority on social media, which, for me, is distinct from the number of times a page has been linked to on social media. Further research didn’t help me get much clarity on this point.

If there are any SEO experts reading this, I’d love for you to chime in below in the comments.

2. Social Media Profiles Rank in Search Engines

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Google Search Markethive

Moreover, Google displayed the company’s Google+ profile information in the right-hand sidebar at the very top of the search results page.

Google Markethive Profile

While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.

Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality off the bat. When I’m researching a company I don’t know much about I typically go straight to their Twitter or Facebook page. So if a social account shows up at the top of the search results, I’m just as likely to click on it as I would be to click on their website.

Takeaway: There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see (and potentially click on). As such, it pays to have a profile with up-to-date info and engaging content.

3. Social Media Channels Are Search Engines, Too

Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”

This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.

Moreover, as mentioned in point #1, if someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube, and, of course, Google+ are also search engines.

Markethive Instagram

Here are some impressive stats that illuminate just how much people are using social media to search:

As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing!).

In 2012 Facebook said it got around one billion search queries per day.

As of March 2010, YouTube got roughly 3.7 billion search queries a month. Also, 100 hours of video are uploaded to YouTube every minute, making it one of the largest content repositories on the web.

Takeaways: Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines.

When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.

This may mean deleting duplicate accounts and/or clearly labeling each social account so that users understand what purpose they serve (for example, accounts for HR or press versus general brand pages).

4. Not Now Doesn’t Mean Not Ever

Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will. Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.

Takeaways: There’s no reason why social signals won’t begin to affect search rankings in the future, so smart brands will continue to build their authority in key social channels and think about social when designing their SEO strategy.

5. Don’t Forget Bing

Google may have back-tracked and changed their stance on social signals, but I haven’t found any evidence that what Bing told Sullivan for his Search Engine Watch interview doesn’t hold true today.

Remember, Bing said:

We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.

Takeaways: Bing, which is the second most-used search engine, has been crystal clear about how their algorithm incorporates social signals into their search results, and, unlike Google, they haven’t flip-flopped on the issue. With its market share steadily growing, companies would be wise to include Bing in their SEO strategies.

Wrapping Up

Cutts’ claim that Google’s search algorithm ignores social signals should not be seen as an invitation for marketers to dismiss social’s impact on SEO. Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways that people find content on the web. They also need to think about the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.

Ultimately, the web is all about building relationships, fostering audiences, expressing identity and sharing ideas––it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.

Indexed Pages

Google Markethive Indexed pages

Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. Those who do include a business blog on their site will see up to 55% more traffic than companies who don’t. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means reblogging, short blogs, and duplicating content won’t help you. There is a time and place for the previously mentioned blog types, but not when you’re hoping to boost your SEO.

Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.

Markethive
Join the Revolution

Thomas Prendergast
CMO Markethive, Inc.

Markethive: Multi-Million Dollar Social Marketing Platform- In Pre-Launch

Multi-Million Dollar Inbound Social Marketing Platform In Pre-Launch

Markethive has created a Multi-Million Dollar inbound social marketing platform that will rival the existing social media platforms in many ways.

Many times change comes along and we don't recognize it until its too late. Internet Marketing has changed with the advent of Millennials all searching for information specific as to what they want, no longer does SEO [Search Engine Optimization] play a major role in getting noticed on the internet. Millennials want to find information, not have it jammed down their throat.

They are seekers not persuaders!

The new trend of getting noticed on the internet is through referral basis. No longer do you have to pack your articles or website full of key words and hope the search engines notice them and give them top ranking, today you just have to make sure your message gets out to the public in a social way where people notice it, and then come to you for more information. Social Infusion Marketing is the new way to market your goods and services with people seeing what you are offering, and when the time comes that the person needs your offer they will take action.

Markethive has perfected Social Infusion Marketing with a unique social platform that allows anyone who is interested in marketing their products or company to be able to do it without paying huge sums of money to get noticed. No longer does anyone have to put up with the confusing language of the SEO guru's who charge outrageous sums of money with little results, you can do it yourself!

The Markethive platform is Free to join and use, and is funded partially by an advertising platform that enables the entrepreneur to get a huge reach with low cost. Markethive is built for the Global entrepreneur, and gives them a level playing field in a world that is cluttered with everyone trying to get into each others pocket financially.

So if you have read this far, Markethive is rolling out a Pre-Launch offer, before it goes to Crowdfunding, to anyone who want to join up and learn how to use this platform to grow their business. The Social part is being built by adding as many people as possible and assisting them in growing their business through Social Infusion Marketing.

To join just click here and you will be directed to a sign up page where you can enter the platform and poke around. Here is the secret, when the platform goes to CrowdFunding the people responsible will share in the rewards, so don't waste time this launch will be HUGE!

Thanks for reading,
Dr. Raymond Jewell

PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.

Govt Monetization of Marriage…. Try, Entrepreneurship or Home Business Instead!!!

Govt Monetization of Marriage…. Try, Entrepreneurship or Home Business Instead!!!

“Marriage is a contract but, admitting it means the institution is really a business” …Vaurn James

Times are tough and if, an Oxygen Tax could be implemented governments at all levels would be charging us a fee to breathe; however, the cost benefit analysis wouldn’t be advantageous for generating revenue if, your clientele suffer from Anoxia (die from suffocation), I think, I am light-headed, right now. Now, oxygen remains free for now; however, man’s other form of oxygen or more accurately, carbon dioxide (NEVER ingest because you know the outcome) the female provides an ideal opportunity for the extraction of a man’s resources via his ultimate commitment in life known as tying the noose… I mean knot, i.e., better known as marriage.  Yes, it’s an institution and confirmation it’s a bloody nuthouse.  Hey, Gene Simmons of Kiss said it best, “the biggest financial pitfall in life is divorce and the biggest reason for divorce is marriage”.  Not a very wise investment by signing a contract that mixes business w/pleasure.

“What About Love”, as per Ann Wilson, “Dreamboat Annie” & Nancy Wilson of the Rock & Roll sister act group known as Heart.  Forget it, love is a bonus, if you have it in your relationship but, marriage is and always has been a business contract.  If, you doubt it then, ask any attorney who can recite the old saying, “litigation is the basic legal right, which guarantees every corporation/business its decade in court”.  Clearly, a quick, easy and amicable divorce is not profitable for attorneys, courts and the economic mercenaries who initiated the proceedings.

Nothing like having access to your former partner’s 401K, IRA and/or Life-time alimony as a parting gift.  Property Distribution Laws in theory are about equitable division of assets and resources earned during the marriage; however, the concept of Standard of Living has led to essentially lifetime alimony even after the marriage.  Imagine being responsible for ensuring your ex’s standard of living is commensurate or even better than your own despite, forfeiture of 50% of your accumulated wealth.  Sounds like governmental incentivized dependence on a system that promotes continued litigation and no accountability for eventual, financial independence.  Charles Dickens was accurate when he said, “the one great principle of the English law is, to make business for itself”.  "It's just as easy to love a rich man as a poor man", yeah, right.  With marriage being a significant source of revenue for government then, it’s time to look at the institution from a pure legal and cost-benefit analysis which is more honest.           

Yeah, with a 50% divorce rate and women initiating 70% of the divorces, investing in the Institution of Marriage appears to be reserved for the very wealthy, naïve, religious or very stupid.  Fortunately, many of us in the middle-class now recognize that signing a marriage contract results in the automatic forfeiture of half of our goods/properties/assets accumulated during the marriage.  Christ, Asset Forfeiture Laws under the Reagan Administration were more equitable than most divorce hearings but, if you want out the relationship then, you have to pay the ex-wife and her new baby-daddy (Government) a significant portion of your net worth.  Oh yes, alimony, child-support and other monthly maintenance costs are more easily acquired with assistance of feminist judges, mangina politicians, equitable distribution of property laws, gender-bias laws and the social policy, “best interest of children” (consider Parental Alienation).

Alright, we now have a clear picture and Briffaults Law remains staunch and triumphant in its stance.  I recommend that any relationship building on your part should be directed towards entrepreneurship or home-based business.  The benefits are obvious and most importantly, no DNA paternity testing required (Cuckoldry)…you know this is your baby.  “It’s nothing personal but, business is business”.

8 Reasons Why Straight Men Avoid Marriage

You’ll Lose Respect, today’s fathers are considered to be less than needed because they have no value that enhances the quality of their family’s lives (feminist perspective).

You’ll Lose out on Sex, married men are at the mercy of their wives when it comes to intimate relations and acts of infidelity can trigger divorce proceedings that can cost him more than 50% of all his assets accumulated during the marriage and sometimes into the future.

You’ll Lose friends, once you tie the noose then, contact with your friends decreases dramatically because of familial responsibilities.

You’ll Lose Space, a man’s home is his castle; however, his man-cave is often commandeered by the wife and kids leading to the garage as his only sanctuary

You could lose your kids and your money, with gender-bias laws executed by the Family Court and child custody given to mums 90% of the time with court-ordered child-support then, the risk of becoming a father is evident.

You’ll Lose in Court, The Family Court is often viewed by men as bias against them and only concerned about raping them financially because Title IV-D of the Federal Social Security Act, essential allows judges to increase child-support orders and will receive direct fund matching funds from the Federal Govt.        

You’ll Lose your Freedom, At least, if you’re charged with child support that you can’t pay, you can be put in jail – and if you can’t afford a lawyer, you don’t have the right to have one appointed because, according to the Supreme Court, it’s technically a civil matter, never mind the jail time. Fathers and Families found that it’s the men who are jailed rather than women: “A new report concludes that between 95% and 98.5% of all incarcerations in Massachusetts sentenced from the Massachusetts Probate and Family Courts from 2001 through 2011 have been men.

Single Life is better than ever, the value of marriage continues to decline in popularity, while personal freedom has no price and men are increasingly appreciative of it’s importance in maintain their sanity.

Well, the cold and hard reality of marriage is evident and men must make a decision if, they want to risk it all financially, emotionally, psychologically and legally.  I recommend they function like hard-core inbound marketers, who conduct thorough research on a topic and learn everthing about an audience to better provide them quality content that solves the problem of “I, do or I, do not”.       

Vaurn James

Contributor

 

 

 

 

 

 

 

 

 

 

 

The Ultimate Gift for Mom: Financial Freedom via Inbound Marketing

The Ultimate Gift for Mom: Financial Freedom via Inbound Marketing

Well, it's Mother's Day (okay, May 8, 2016) and time to honour the Old Girl, who gave birth to you and plays or played a pivotal role in your success or failure throughout life, just ask her.  Oh yes, your FATHER; likewise, deserves the same honour and respect on June 16th 2016, despite less media and corporate advertising on TV and Online.  Anyway, time to get down to business and demonstrate the ultimate act of L-O-V-E for one's parent.  Learn how to achieve and then, teach mum the fundamentals of financial freedom through Inbound Marketing. 

In fact, duplicate the process with other family members so it becomes a generational practice.  More importantly, you create the Ultimate Gift for Mom, that keeps on giving and giving.  It’s only fitting because she was your first teacher of Inbound Marketing.  Mum was an expert in Inbound Marketing?  Yes, she was because her task was about developing and training the “inner you” to become the best man/woman you could become, believe it or not. Additionally, she was your first teacher of Inbound Marketing because she did the following things in preparation of your arrival: researched, developed data, consulted with experts (grand mum), created strategies specific to the individual (yourself) and executed strategies to achieve a resolution to daily problems.  Should sound very familiar from both a marketing and mother perspective. Both give birth to their babies and responsible for their developmental growth which later impacts society.   

By now the symbiotic relationship between mum and Inbound Marketing should be clear, I hope. Now, let’s jump ahead in time and show the interconnectivity between technology, inbound marketing, mothers and their kids (Millennials).  So, with the massive acceleration in technological devices (computers, smartphones, IPads, Kindle, Mac Books, etc.,) and impact on social media, significant changes in societal behavioral conduct have occurred and businesses are scrambling to make appropriate adjustments to meet the needs of their consumer base.  Unfortunately, many businesses still engage in an old strategy called Outbound Marketing where companies (buy leads, pay for TV commercials, flyers, door-to-door salesman, etc.,) initiate contact by sending their messages to their desired target market.  Nothing wrong with traditional marketing (outbound marketing) if, the strategy generates new and consistent customers; however, consumer behavior has changed and attracting them requires a more individualized approach that earns their attention. It’s the intimate touch that’s so critical in today’s market (yeah, just like mum). 

Generally, Millennials (Generation Y or Net generation) are the target population most desired by most major corporations because they are some-what “fresh meat” with great potential purchasing power; however, they are also, very entitled and opinionated in their beliefs which have impacted corporate culture, media and certain parts of society when dealing with various social issues (equal pay, abortion, war, etc.,).  Being in a westernized capitalist society when money is involved or potential to generate massive revenue then, positions quickly change at least publicly because business is business.  So, mum’s little millennials are impacting the society and possibly the World be it good or bad.  So, she should be rewarded for her dedication.

Now, the research suggests that rearing a child from birth into adulthood (18-years old) costs approximately $250,000 dollars and the cost continues to increase yearly.  Yes, you are worth it but, what about Dear Old Mom?  She and the Old Man could use that money for their retirement.

How about offering Mom the ultimate?  Mother's Day gift and I don't mean a card with chocolates and roses.  No, give her the means to retrieve the investment cost of rearing YOU and your siblings.  Give Mom and Father (don't forget him) access to the essential Tools, Training, Traffic and Resources needed to generate, Consistent, Predictable and Long-term Residual Income in the Information/Computer and Social Media global economy.  Start on May 12th 2016 or sooner.

Oh yes, since Father's Day is shortly after Mother's Day give the Old Man an early bird special.   Since he already “Tied The Noose” it's best he has a backup plan in the event of divorce, which is likely in today's reality.

Behind every great man is a man greater, his father.” 
― Habeeb Akande

Vaurn James

Contributor

 

 

 

 

 

 

 

 

 

7 Tips For An Authentic And Productive Writing Process

7 Tips For An Authentic And Productive
Writing Process

 

Richard Tipsword, Contributor

 

Does this sound familiar?

You’re sitting in front of your laptop, staring at a blank screen.

The deadline for the article you need to write is approaching, and you’re struggling to get started when you should be in the final editing stages.

As you sit there trying to put your expertise in writing, a strange insecurity creeps up your spine. You see yourself changing before your own eyes, transforming from a confident expert into a self-conscious amateur.

It’s your own Dr. Jekyll to Mr. Hyde transformation experience.

I’ve been there.

I used to hate writing

Well, actually, it was more like loathing than hating.

Anytime I needed to write anything I’d procrastinate, pretending that avoiding the project would make it go away. Needless to say, the procrastination led to a flurry of rushed writing at the last minute to meet my deadlines, resulting in less than my best work.

But my real problem wasn’t the act of writing. It was fear. Fear of making mistakes, fear that what I wrote would sound stupid, fear that my writing wouldn’t make sense to the reader, etc.

My insecurities were turning me into a monster

So there I was, a guy with more than 15 years of experience, who has won some awards and is even a judge for three international design competitions, worried about sounding stupid.

It sounds ridiculous, but my fear of screwing up made writing a miserable experience for me.

I even used to try to compensate for my fears. I’d use stiff, formal sentences and large, important-sounding words to try to “prove” I knew what I was talking about. Unfortunately, all that did was make me sound like a pretentious jerk.

It was like I was changing from Dr. Jekyll into Mr. Hyde anytime I had to write something.

Then one sentence from my college professor changed everything

I had a job that offered tuition reimbursement benefits, so I decided to take some college classes. One of my classes was a composition class, and the professor gave me the best writing advice I’d ever heard.

“Write the way you talk.”

Wait. What?

It can’t be that easy! Seriously? What a liberating idea! That one piece of advice helped me break free of my fears and relaxed my writing style. No more procrastination. No more using large, unnecessary words to try and impress the reader. I could just relax, be myself, and write.

Now before you get the wrong impression, let me explain something: writing the way you talk does not give you permission to write poorly, or to publish content that sucks.

What it does is help break down the mental barriers of fear and procrastination that keep you from being a more engaging, and more productive writer.

Here’s how to use “write the way you talk” to squash your insecurities and avoid sounding like a pompous idiot:

1. Imagine yourself having a chat with a trusted friend

Good writing is like a conversation between the writer and the reader. So when you’re writing, think about how you would explain your topic to a close friend who was sitting next to you.

If you were having a conversation with that person, what words would you use? What would you talk about first? What examples would you give to help them understand your topic? What questions might they ask?

Approaching your writing this way will help you write copy that’s more informal and conversational in tone, that better engages your audience. As it happens, it’s also the best way to write sales copy.

2. Record yourself talking about your topic.

Not sure what you sound like in a conversation? Try recording yourself talking about your topic.

This is especially helpful for people who have clients they talk to on the phone regularly. The next time you’re explaining something to a client on the phone, record the call and listen to it later (Be sure to check the laws in your state first. Some states require you get the other party’s permission before you record). The easiest way to do this is with one of the many available plugins for Skype that do call recording.

3. Take a deep breath, relax, and just be yourself

By writing the way you talk, you can’t help injecting a little of your personality into what you write. After all, you’ll be writing in your own voice, using plain English everyone can understand, and a tone that makes you seem more human than textbook.

Combine that with a few relevant, well-placed personal stories and you have the makings of some irresistible content.

4. Use the same words that you do in your everyday life.

If you write the way you talk, you’ll be more inclined to use common, everyday words that you would normally use in conversation.

This prevents you from sounding like Captain Jack Sparrow using (in my best Johnny Depp impersonation) obtuse and generally confounding speech that makes your readers wish they were drinking rum.

So keep your writing simple and clear without artificially inflated language. A good rule of thumb is: if the average person would need a dictionary to know what your word means, then you need a different word.

5. Toss out the rule book and just start writing

If all the rules about grammar, writing styles, active versus passive voice, and punctuation are adding to your insecurities about writing, toss out the “rule book” for awhile and just write.

Focus on getting the main points of your idea down in your first draft, and don’t worry about anything else.

Once you’ve done that, you can go back and edit the heck out of what you wrote.

Do you notice any obvious errors? Is there anything that could be rearranged to bring more clarity to what you wrote? If so, now’s the time to fix it along with any grammatical, spelling, or other writing problems.

After you’ve made those corrections, leave the article to sit overnight and look at it again in the morning with fresh eyes. Is there anything you can do to make it even better?

6. Enlist the help of a close friend to keep you honest

Want to make sure that what you write actually sounds like you and not someone else?

Enlist the help of a close friend. Have them read what you write, and tell you if it sounds like someone else wrote it. This will help keep you true to yourself, and will force you to be authentic with your writing.

7. Read what you write out loud

One of the first editing tests I put my writing through is reading it out loud. Doing that makes awkward sentences and bad punctuation become obvious, because as you read, you’ll naturally “stumble” over the parts that need to be fixed.

So as you read your writing aloud, pay attention to those places that tend to trip you up — they may need some additional work.

The moral of the story

Get over the fears of messing up or sounding stupid. Just write the way you talk and you’ll be able to knock out your first draft in no time.

If you’re willing to do that, you’ll find that you’ll dread writing a lot less and be able to get more writing done because you’re working on it instead of fearing it.

I’ve been using these tips to guide my writing for several years now, and today I got the best evidence yet that they work.

I was talking with one of my clients on the phone about blogging, and as we were discussing the content for her blog she told me, “Whenever I read something you wrote, you always sound like such an expert. Like you really know what you’re talking about. ”

Need I say more?

So go ahead. Dive in. Who knows? You may even start to like writing.

Written by: Logan Zanelli